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Developing and Validating Trust Measures for ECommerce

And a lot of corporations are making use of similar technologies to develop protected business-to-business networks, that are acknowledged as extranets. Thus, these technologies’ movements are building a significant business model, electronic commerce. Electronic commerce or e-commerce entails carrying out both internal and external business activities over the internet, intranets, and extranets. In addition, e-commerce encompasses the selling and buying of services, products and goods, the transfer of funds, and the generalization of everyday business activities throughout the communications. Since the e-commerce encompasses so many critical activities, thus trust is a critical factor of successful e-commerce (Whitten, Bentley, Dittman, 2000, p. 23. Laudon Laudon, 1999, p. 25. Lumsden MacKay, 2006). Palvia (2009) stated that the researchers in e-commerce have employed intention theory to recognize the value of trust of internet transactions. on the other hand, the majority has studied only a few elements of e-commerce, for instance, initial acceptance or continuance, and ignored the value of strong associations with the customer in making certain a successful continuous association. This research proposal presents the analysis of some of the main trust measures for e-commerce. This research will be qualitative research regarding the analysis and specification of the trust measures for e-commerce.Neill (2006) stated that qualitative research is a technique of appropriate examination of a lot of dissimilar academic disciplines. Additionally, the qualitative research is used traditionally in the social sciences. however, it could be used in marketplace research and further contexts. In addition, qualitative researchers intend to gather in-depth considerations of human behavior as well as the reasons that manage similar conducts. Furthermore, the qualitative technique examines how and why for decision making, not immediately where, what, when.