Question
The business plan is the firm’s roadmap. By analyzing your plan for marketing, sales, manufacturing, website
design, and more, you greatly improve your chances for business success.
Next, a financial institution or other lender will not invest in your company unless you can demonstrate that you have a roadmap to success. Banks want to lessen their risk of default and private investors want a realistic projection for when they will be obtaining a return on their investment.
Financial Accounting