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The Environmental movement

However, in order to break media silence especially on environmental issues in the period of 1970s, Greenpeace had adopted as well as executed certain remedial measures or strategies. It can be apparently observed in this similar concern that the outrageous stunts and the protest slogans made by Greenpeace in the form of effective strategies eventually supported it to break media silence of environmental issues in the period of 1970s by a certain degree. In addition, there also exist certain other strategies of Greenpeace that ultimately turned it to be the most renowned asset in conducting worldwide environmental movement. It can be affirmed from a broader outlook that the activities pertaining to incessant anti-nuclear efforts by Greenpeace in early 1970s in terms of protesting nuclear tests by the French is one of the important strategies that might have broken the media silence particularly on environmental issues by a considerable level. Apart from making deliberate efforts in protesting nuclear tests, Greenpeace made significant approaches towards conducting attractive as well as logical campaigns based on environmental concern. From the very beginning, it can be viewed that Greenpeace paid utmost attention towards addressing and mitigating every environmental issue by a greater level. Greenpeace can be duly considered as a top-down based organisation which fundamentally follows decision-making procedure based on corporations or military. Thus, the adoption of effective decisions based on the aforesaid aspects ultimately assisted Greenpeace to devise effectual environmental strategies resulting in breaking media silence on environmental issues at large. Another general tactic or strategy which can be viewed to be adopted as well as executed by Greenpeace was raising greater awareness to the public concerning the environmental issues through media. In this regard, appealing for gaining public support can also be regarded as the other strategy of Greenpeace towards mitigating environmental issues in the period of 1970s (Campbell, 2004. CBC, 2013). 2. How Do You Explain the ‘Institutionalisation’ of the