Include a summary that explains the rationale for each component in the concept statement (for example, why you included certain product features, why the specified price was chosen, why the key benefits highlighted are the most important ones, etc.).
Describe two ways that you will do market research to identify who your target audience is. Discuss the type of market research, how you will implement the research, and why you selected those types of research.
Create a persona that represents your target market based on your research.
Create a SWOT analysis for your product to identify strengths, weaknesses, opportunities, and threats.
Include a title page, and proofread your final assignment for correct spelling, grammar, and punctuation.
Nice Jelly Hand Wash 1 NICE JELLY HAND WASH By Student’s Name Course Name Professor’s Name Institution Date Nice Jelly Hand Wash 2 Concept Statement Headline The ultimate natural Hand Wash…
Marketing
