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You are the marketing manager at Lotus Company a chocolate manufacturer in Hyderabad Telangana India Its


You are the marketing manager at Lotus Company, a chocolate manufacturer in Hyderabad, Telangana, India. Its

chocolates are made for the mass, that is, not being a premium product.

According to researches done recently by your company, it has been discovered that the market is avid for new flavors. So, your company has just developed a new one called Croquet (Cherry, Coconut Milk Chocolate) altogether, a brand new flavor.


1) Name the stage of the Product Life Cycle that your product is in.

2) Mention the characteristics of a product in the stage you just answered in the question above.

3) As the marketing manager of Lotus, what strategy are you going to use for launching it? Mention and explain it.

4) Create Positioning for this product.